The Wallet Effect

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The Preferred

Magician

Jonny Shoberg is a 21-year-old magician based in Sioux Falls, South Dakota, who brings a fresh and personal touch to every show he performs.

He is especially known for his self-proclaimed “Wallet Effect,” a short film—as seen above—that highlights his creative approach to magic and the memorable impact it leaves on audiences. Quality is incredibly important to Jonny—he takes great care with every detail to ensure each performance feels polished and authentic. As he often says, “Not just a magic show, but an experience.”

Already building a strong following at a young age, Jonny has performed for a wide variety of clients including the DARE program, Tabor Czech Days, and Ribfest, where he has been a sponsored performer. He also completed a one-year magic residency at Ben’s Brew Station in his hometown, was personally mentored by Travis Nye, and has made appearances on KELOLAND. His style fits perfectly for both corporate events and private parties, where he delivers sophisticated, engaging entertainment that works beautifully in intimate or professional settings alike.

Whether he’s performing close-up magic or on stage, Jonny focuses on creating genuine moments of wonder and connection that audiences remember long after the show ends.

  • "We had Jonny come do a show at our County wide appreciation dinner in October. Jonny did a great job at keeping people engaged throughout the show. I look forward to seeing him progress in future shows down the line. I would recommend him to others who are needing to keep a crowd entertained.''

    —Preston C, Yankton County Sheriff

  • "We thoroughly enjoyed Jonny's magic show last night. He does a nice variety using different props. He relies on audience participation, which makes things even more fun. I have literally sat right beside him and have not been able to figure out how he manages to conduct his magic. He truly has perfected his craft, and I never get tired of watching him. It's exciting to watch as he grows in his chosen field."

    —Deb M, Audience Member

  • "Jonny is awesome! He is punctual, kind, and a great entertainer. He did a wonderful job including the audience and keeping everyone's attention from start to finish. Jonny was also very professional and easy to work with throughout the entire process!"

    —Madison S, of Touchmark

  • "Jonny is very good at taking you out of reality with his show! I'm a big fan of his prediction magic and card tricks! All around a good time for all ages!"

    —Benjamin B, Audience Member

  • "Having Jonny perform at our event was such a treat. He was very professional and gave our customers a unique experience with close up magic. How he does it, I have no clue, but we want to have him back again!"

    —Steve H, of Woodgrain

  • "This young man was personable and humorous and did an exemplary job interacting with the audience. Many positive comments and accolades from our residents and guests for the Grandparents Day Festival!"

    —Sonja N, Dow Rummel

  • "Jonny Shoberg is a very talented magician. Booking was extremely easy as he got back to my inquiry in a timely fashion. I hired him for an adult Halloween party in 2025. Our group can be a little rowdy but we were all entirely captivated and had fun. I would recommend him and hire him again in the future."

    —Anna M, Client

  • "I had Jonny perform for my wedding during the cocktail hour. He did such a fabulous job doing table magic and blew the audience away! He also did a few tricks for the head table, and we loved it. Jonny is professional, fun, and a great entertainer. He is incredibly talented and experienced. His passion for magic shines through. Jonny went above and beyond to make our wedding day so special. We would highly recommend him!!!"

    —Hope W, Client

  • "Jonny Shoberg entertained our ERTH Banquet today in Yankton. What a treat to see our students interact and enjoy the magic and fun of his show. He constantly involved the students on many levels and made them a real part of his show. Light, comical yet serious were his tricks with a huge variety of styles and techniques, always keeping everyone wondering, “How did he do that? It must be Magic!” Jonny is certainly capable of entertaining for audiences of all ages and sizes and interests. We would love to have him back in a heartbeat! How about it, Jonny?"

    —Marcia O, of Erth Program

  • "Jonny performed a magic show for the fifth grade DARE graduates at the Yankton Middle School gym. Keeping such a large group of kids engaged is no easy task, but he did an excellent job. The show was a hit, and involving students as participants made it even more memorable. We would definitely welcome him back again!"

    —Monty R, of YPD & D.A.R.E.

  • "Jonny is an amazing entertainer and magician! He is great in any crowd, and his shows are always fun. Jonny makes sure to have a wide variety of crowd members involved, and his tricks always make you wonder how he did it in the end. I would definitely recommend for any occasion!"

    —Moriah F, Audience Member

Jonny on the News

Every time I have appeared elsewhere in the media